The Blues Agency
For FMCG, e-commerce, beauty, and retail brands

Get a senior growth audit of your brand. Keep the roadmap whether you hire us or not.

We are the team behind Spinneys, Red Bull, Nobles, and Bashrety. 180+ brands grown, 18.3x average ROAS, and over 100M in ad spend managed across Egypt and the Gulf. Apply below and we will show you exactly where your growth is.

Two minutes to apply. We take on a limited number of audits each month.

Trusted by brands across Egypt and the Gulf

Red Bull
Spinneys
Nobles
Bashrety
CAF
AFCON
Qatar Stars League
Bioderma
ACM
Adams For Men
QNB Al Ahli
KarmSolar
The Offer

The Growth Audit

A paid, senior review of your marketing, with a clear plan you can act on. Not a sales pitch.

What we review

  • Your paid media. Where the budget goes, and where it leaks.
  • Your creative. What is converting, and what is dead weight.
  • Your funnel. The full path from click to purchase or lead.
  • Your positioning. Why a buyer picks you over the brand next to you.

What you walk away with

  • A documented growth roadmap built for your brand.
  • A working session with a senior strategist, not a junior account manager.
  • A clear answer on the three changes that will move revenue first.

The terms

  • The audit is a paid engagement. If you go on to work with us, the fee is credited in full toward your first month.
  • We take on a limited number of audits each month, so every one gets real attention.
Results

Results, not promises

A few of the brands we have grown, and what actually happened.

180+
brands served across the region
18.3x
average ROAS in 2024 to 2025
100M+
in ad spend managed
Meta · Google · TikTok
primary growth channels
Retail and grocery e-commerce
Spinneys Egypt
12.46x ROAS on Meta
100% of monthly sales targets hit

Spinneys came to us to accelerate online sales in the digital grocery space. We built a full-funnel performance system across Meta and Google, segmented audiences by buyer type, and matched ads to live stock in real time. The result was a digital sales engine, not just a set of campaigns.

Premium home furnishing, Saudi Arabia
Nobles
1,600+ qualified WhatsApp leads
Affluent buyers across Riyadh and Jeddah

Nobles, one of Saudi Arabia's most refined furnishing brands, had no online store and needed high-intent buyers, not vanity metrics. We built a message-first funnel on Meta, targeted affluent audiences across the Kingdom, and moved budget from engagement to real conversations on WhatsApp.

Beauty and skincare e-commerce
Bashrety
16x average ROAS, sustained for 12 months
SEO traffic past 1,100 clicks a day at peak, top-3 rankings on competitive beauty keywords

In a brutal beauty e-commerce market, Bashrety wanted to lead, not just sell. We ran a dual engine of high-frequency paid media and a full SEO roadmap. Twelve months of steady, compounding performance turned them into one of the most visible and profitable cosmetics platforms in Egypt.

Process

How it works

01

Apply

Answer a few questions about your business. Two minutes.

02

We review and score the fit

If it is a match, we reach out to schedule your audit.

03

The strategy call

We walk you through your roadmap, and you decide if you want us to run it.

Fit

Is this for you?

This is for you if

  • +You are an established brand with a real marketing budget.
  • +You want done-for-you growth, not another course or freelancer.
  • +You can make, or strongly influence, the decision on spend.
  • +You are ready to move in the next ninety days.

This is not for you if

  • You are looking for the cheapest option.
  • You want to test the waters with no real budget behind you.
  • You are not involved in the decision to hire.
  • You need results tomorrow with nothing invested.
About

Who we are

The Blues Agency is a Cairo-born creative and performance agency working across Egypt and the Gulf. We treat creative and media as one system, measured on revenue, AOV, LTV, and ROAS. We have managed over 100M in ad spend and grown brands from grocery and beauty to luxury furnishing and global names like Red Bull. We do not chase vanity metrics. We build growth that shows up in the numbers.

FAQ

Questions

It is a paid engagement, and the fee depends on your market and scope. You will see it in the short application. If you go on to work with us, we credit it in full toward your first month.

See where your growth is.

Apply for a Growth Audit. We take on a limited number each month, and we will tell you exactly what we would change first.